Hi . I am Dawn.

A strategist, storyteller, and founder
h*lla good at turning big ideas into culture-shifting stories, immersive experiences, and [future-forward] brands.

WhAT I DO

I’m a senior brand strategist, designer, developer, and narrative architect floating between Los Angeles + the Bay Area.

My partners and clients range from Fortune 100 brands to powerfully visionary startups and a few cool projects in between.

SAMPLE CLIENTS & PARTNERSHIPS

The Deets

I’m Batman.

I’m obsessive, analytical, and highly competitive—in the best way. Strategy is my superpower. Imagination is my sidekick. I think in tribes and personas, I treat culture like truth, and I believe content actually matters.

I’ve built my career at the intersection of business, story, and innovation—starting in banking on Wall Street, moving into senior roles in entertainment, and later leading strategy + content innovation work for top ad agencies and Fortune 100 brands.

 
 

I’M OBSESSED WITH

Brand + Consumer
Strategy

Good ideas generate two things:
Conversation and Conversion. 
Many brands believe selling the product is paramount to understanding and serving the need. I despise that approach. But first things first, let’s talk about who you are and how I can help solve the problem. Conversations, first. Then… and only then does the business resonate. I am trained as a left-brained geek focusing on the who, what, and how, including the bottom line. Did we listen to the consumer? Did we solve the problem? Yes. Now, let’s create a loyal community.

I SPECIALIZE IN

Culture Connections +
Story Development

I specialize in leveraging new technologies (read: AI and XR) with creative approaches to speak directly to powerful communities. Why? Because they matter. Culture is created because tribes intuitively connect with the imagined. It’s rooted in groups that maintain a state of idealism, constantly reinventing themselves and the world around them. I love these people. They’re my people! Bold enough to demand the impossible and grounded enough to start the movement. I love the delirium because pure genius lies in the folds of the emotion and the madness.

I’m a NERD ABOUT

Immersive Digital +
Brand Design

I’ll be honest. I’m a serious snob about design. I need to “feel” something. Otherwise, why bother? I have an obsession with beautiful design, compelling font systems, and thoughtful user interfaces (UI/UX). Design is truly the megaphone for a brand’s message, purpose, and community. Great design understands its consumers and forms a conduit to amplify the product, service, and conversation. As a front-end developer, I specialize in beautiful, modern web experiences that bridge business goals with consumer interaction.

A lil’ tease of my strategy work.

SAMPLE PORTFOLIO

With senior level experience at award winning ad agencies and consultancies for Fortune 100 brands, I’m obsessed with powerful brand strategy and arresting design.

p.s. I hate boxes.

  • Nike Women

    Brand + Consumer Strategy

  • Amazon Studios

    Marketing + Consumer Strategy

  • Verizon

    Consumer Strategy / Diverse Markets

  • Samsung

    Head of Content Innovation + Strategy

  • Will Smith

    Senior Story Development Executive (Film/TV/Digital)

  • Paypal / Venmo

    Consumer + Brand Strategy

  • Oculus / Meta

    VR/XR Developer Fellowship

  • Ford

    Content + Brand Strategy Consultant

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Storytelling

Everything starts with a story. The best stories are built on a foundation of passion and imagination. Period.

For over a decade, I’ve helped brands, creators, and thought leaders turn raw ideas into compelling, structured narratives—working across Hollywood and advertising, film, television, digital media, and publishing. I understand story from the inside out: the emotional psychology, the pacing, the character architecture, and the moments that make people stay, share, and come back for more.

Storytelling is one of the most powerful forms of influence. And I build with it.

 

TURN ON THE SOUND!

Writer + creative producer for a series of PRINT + animated comics with Warner bros and dc comics

Showing up with soulful intention.

SH*T TO SAY

I build with purpose. I create with precision. I do work that reflects what I believe in—and amplifies what my clients are trying to build in the world. Speaking, building, designing, shaping… I’m always thinking about impact and execution.

p.s. I get it done.

 

Speaking

I’ve got something to say about storytelling, innovation, and culture—bringing a rare mix of Hollywood story development and senior-level brand strategy experience. My work + passion centers on the power of story: how culture is shaped, how brands build real connection, and what’s next for entertainment and technology.

 

Variety Entertainment & Technology Summit
Topic: IMMERSIVE TECH, BRANDED content & STORYTELLING

MY CURRENT OBSESSION…

Rebels + Romantics.

FOUNDER : CEO HERE

For years, I’ve built stories for some of the world’s biggest brands and talent.

Now, I’m bringing that expertise to
Rebels + Romantics—a [fiction-driven] lifestyle brand where bookish women and Black women especially can read, connect, and create. Where original and adapted fiction feature black women as the star of the story, across genres. And where emerging writers sharpen their skills.

Where fiction isn’t just read—it’s experienced.

R+R is more than a brand, it’s a haven.

 

Hi. Hey. Hello.

 

Think we might build beautiful things together? Reach out — tell me what you’re passionate about or what you’re working to execute right now.

Let’s play.

 
Say Hello